WHAT IS IT?

Nutritive Bain Satin Riche by Kérastase is a rich, nourishing shampoo for very dry hair. This nourishing shampoo cleanses and refreshes dry hair while replenishing moisture and softness. Bain Satin Riche has a white creamy gel texture, especially designed for dry hair. Bottle made of 95% recycled plastic, excluding the cap.

 

BAIN SATIN RICHE BENEFITS:

Up to 58% softer hair*

Up to 85% more shine**

Up to 77% stronger hair***

 

*Instrumental test, immediately after use vs sensitised hair

**Instrumental test, vs pre-washed hair

***Combing test, vs classical shampoo on sensitised hair

 

WHO IS IT FOR?

For all kinds of very dry hair.

 

BUSINESS OPPORTUNITY

When it comes to hair, 'Dryness' is a 'Top 3' characteristic that women are keen to change about their hair today with more than 1/4 of women in the UK claiming that they have dry hair*. Consumers are searching for 'Hair Nutrition' +50%* more vs last year looking for nourishing care for their hair from scalp to ends.

 

*Pro Hair Tracker 2022.

**Google Keyword Planner 2025

IN-SALON PROTOCOL

 

1 - BACKWASH

Bathe - Start with the application of Bain or Bain Satin Riche. Apply directly on the scalp. Develop foam & perform the 3 gestures of the Kérastase Massage. Rinse and repeat.

 

2 - STYLING STATION

Treat - Go to the styling station to apply the full Nutritive protocol in front of the client. Mix the Nutritive Concentré + Nutrition Booster. Apply Fusio Dose on each strand on lengths and ends. Don't rinse.

 

3 – SCALP CARE

Care - On towel-dried hair, moisturize scalp with Nutri-Supplement Scalp Serum. Take 1 pipette until the mark. Apply 2 to 4 doses directly to scalp regarding hair thickness section by section. Massage gently. Do not rinse.

 

4. PROTECT - Hair against heat with Lotion Thermique Sublimatrice or Nectar Thermique. Put a small amount of the product in your hand. Apply section by section throughout lengths. Don't rinse. Blow-dry.

 

5. FINISH - The hair style with the Nutri-Supplement Dry Ends Serum. Show to the client how to use. Take 1 to 2 drops in the palm of the hand. Spread into both hands. Apply on lengths & ends.

 

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