WHAT IS IT?

Lait Vital by Kérastase is an intensely nourishing ultra-light detangling conditioner for fine to medium-dry hair. The conditioning formula contains lipids & vitamins to help nourish, detangle and smooth dry hair. Lait Vital has a white creamy gel texture, designed as a leave-in conditioner for dry hair. Tube made of 45% recycled plastic.

 

LAIT VITAL BENEFITS:

Up to 116% more shine*

Up to 99% stronger hair**

Up to 53% softer hair***

 

*Instrumental test, vs pre-washed hair

**Combing test, vs classical shampoo on sensitised hair

***Instrumental test, immediately after use vs sensitised hair

 

WHO IS IT FOR?

For fine to medium dry hair.

 

BUSINESS OPPORTUNITY

When it comes to hair, 'Dryness' is a 'Top 3' characteristic that women are keen to change about their hair today with more than 1/4 of women in the UK claiming that they have dry hair*. Consumers are searching for 'Hair Nutrition' +50%* more vs last year looking for nourishing care for their hair from scalp to ends.

 

*Pro Hair Tracker 2022.

**Google Keyword Planner 2024

IN-SALON PROTOCOL

 

1 - BACKWASH

Bathe - Start with the application of Bain or Bain Satin Riche. Apply directly on the scalp. Develop foam & perform the 3 gestures of the Kérastase Massage. Rinse and repeat.

 

2 - STYLING STATION

Treat - Go to the styling station to apply the full Nutritive protocol in front of the client. Mix the Nutritive Concentré + Nutrition Booster. Apply Fusio Dose on each strand on lengths and ends. Don't rinse.

 

3 – SCALP CARE

Care - On towel-dried hair, moisturize scalp with Nutri-Supplement Scalp Serum. Take 1 pipette until the mark. Apply 2 to 4 doses directly to scalp regarding hair thickness section by section. Massage gently. Do not rinse.

 

4. PROTECT - Hair against heat with Lotion Thermique Sublimatrice or Nectar Thermique. Put a small amount of the product in your hand. Apply section by section throughout lengths. Don't rinse. Blow-dry.

 

5. FINISH - The hair style with the Nutri-Supplement Dry Ends Serum. Show to the client how to use. Take 1 to 2 drops in the palm of the hand. Spread into both hands. Apply on lengths & ends.

 

Ask for more information about this product

AQUA / WATER / EAU ●CETEARYL ALCOHOL ●GLYCERIN ●CETYL ALCOHOL ●BEHENTRIMONIUM CHLORIDE ●PHENOXYETHANOL ●CETEARETH-33 ●HYDROXYPROPYL GUAR ●OCTYLDODECANOL ●CETRIMONIUM CHLORIDE ●ISOPROPYL ALCOHOL ●AMODIMETHICONE ●SODIUM PCA ●PANTHENOL ●NIACINAMIDE ●ASCORBYL GLUCOSIDE ●BUTYLENE GLYCOL ●LINALOOL ●BENZYL ALCOHOL ●HYDROXYCITRONELLAL ●HEXYL CINNAMAL ●CITRONELLOL ●TRIDECETH-6 ●COUMARIN ●ALPHA-ISOMETHYL IONONE ●GERANIOL ●HYDROLYZED WHEAT PROTEIN ●HYDROLYZED CORN PROTEIN ●HYDROLYZED SOY PROTEIN ●IRIS FLORENTINA ROOT EXTRACT ●CITRIC ACID ●PARFUM / FRAGRANCE ●