WHAT IS IT? Masquintense Riche by Kérastase is an intensely nourishing rich hair mask for very dry medium to thick hair. Our mask is designed specifically for thicker hair. Enriched with specially chosen conditioning polymers and niacinamide, this rich mask conditions hair and offers balancing hydration for instant suppleness, shine and softness Masquintense Riche has a rich and thick white creamy texture, making it an ideal treatment for very dry hair. MASQUINTENSE RICHE BENEFITS: Up to 116% more shine* Up to 98% stronger hair** Up to +89% of smoother hair*** Up to 48% softer hair**** *Instrumental test, vs pre-washed hair **Combing test vs classical shampoo on sensitised hair ***Instrumental test after application on sensitised hair ****Instrumental test, vs sensitised hair WHO IS IT FOR? For medium to thick very dry hair. BUSINESS OPPORTUNITY When it comes to hair, 'Dryness' is a 'Top 3' characteristic that women are keen to change about their hair today with more than 1/4 of women in the UK claiming that they have dry hair*. Consumers are searching for 'Hair Nutrition' +50%* more vs last year looking for nourishing care for their hair from scalp to ends. *Pro Hair Tracker 2022. **Google Keyword Planner 2023

IN-SALON PROTOCOL 1 - BACKWASH Bathe - Start with the application of Bain or Bain Satin Riche. Apply directly on the scalp. Develop foam & perform the 3 gestures of the Kérastase Massage. Rinse and repeat. 2 - STYLING STATION Treat - Go to the styling station to apply the full Nutritive protocol in front of the client. Mix the Nutritive Concentré + Nutrition Booster. Apply Fusio Dose on each strand on lengths and ends. Don't rinse. 3 – SCALP CARE Care - On towel-dried hair, moisturize scalp with Nutri-Supplement Scalp Serum. Take 1 pipette until the mark. Apply 2 to 4 doses directly to scalp regarding hair thickness section by section. Massage gently. Do not rinse. 4. PROTECT - Hair against heat with Lotion Thermique Sublimatrice or Nectar Thermique. Put a small amount of the product in your hand. Apply section by section throughout lengths. Don't rinse. Blow-dry. 5. FINISH - The hair style with the Nutri-Supplement Dry Ends Serum. Show to the client how to use. Take 1 to 2 drops in the palm of the hand. Spread into both hands. Apply on lengths & ends. Ask for more information about this product

AQUA / WATER ●CETEARYL ALCOHOL ●BEHENTRIMONIUM METHOSULFATE ●AMODIMETHICONE ●BIS-BEHENYL/ISOSTEARYL/PHYTOSTERYL DIMER DILINOLEYL DIMER DILINOLEATE ●BEHENTRIMONIUM CHLORIDE ●LAURYL LAURATE ●BUTYLENE GLYCOL ●CAPRYLIC/CAPRIC TRIGLYCERIDE ●HYDROXYPROPYL STARCH PHOSPHATE ●AMINOPROPYL DIMETHICONE ●PHENOXYETHANOL ●ISODODECANE ●HYDROGENATED CASTOR OIL/SEBACIC ACID COPOLYMER ●ISOPROPYL ALCOHOL ●PVP ●TRIDECETH-6 ● ZEA MAYS GERM OIL / CORN GERM OIL ●NIACINAMIDE ●CITRIC ACID ●CETRIMONIUM CHLORIDE ●LINALOOL ●BENZYL ALCOHOL ●HYDROXYCITRONELLAL ●HEXYL CINNAMAL ●CITRONELLOL ●COUMARIN ●ALPHA-ISOMETHYL IONONE ●GERANIOL ●HYDROLYZED WHEAT PROTEIN ●HYDROLYZED CORN PROTEIN ●HYDROLYZED SOY PROTEIN ●IRIS FLORENTINA ROOT EXTRACT ●TOCOPHEROL ●CI 19140 / YELLOW 5 ●CI 15985 / YELLOW 6 ●PARFUM / FRAGRANCE ●