WHAT IT IS
DIA Richesse is a gentle tone-on-tone ammonia-free semi-permanent haircolor that blends first greys or adds natural color veil, while providing deep, rich subtle reflects and exceptional softness and shine. 

WHAT IT DOES
• Gentle tone-on-tone gloss color
• Covers up to 70% greys 
• Lifts up to 1.5 levels
• Protects the fiber
• Deep, rich yet subtle reflective tones
• Exceptional softeness and shine

WHAT ELSE YOU NEED TO KNOW
• Gentle ammonia-free formula
• Smooth and protective technology 
• Perfect recruiter to haircolor 

Our favorite services with DIA Richesse:
• Cover first greys
• Add a subtle color twist

MIXING

Wearing suitable disposable gloves DIA RICHESSE should be mixed in a 1 to 1.5 ratio, i.e. 50ml (1 tube) DIA RICHESSE + 75ml of DIACTIVATEUR 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%). Mix in a DIA applicator bottle or mixing bowl Mix until a creamy gel texture is obtained Use exclusively with the DIACTIVATEUR 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%)

When using a DIA applicator bottle, open immediately after mixing to avoid the bottle bursting and causing damage from the product overflowing COVERAGE Up to 70% using base shades

APPLICATION, DEVELOPMENT and RINSING

Wearing suitable disposable gloves apply quickly to dry hair

DEVELOPMENT TIME: 20 MINS (or according to service) Emulsify and rinse hair well, after the development time. Rinse well and shampoo using PRO classics color shampoo

TOP TIP: 0-30% white hair use target shade 30% to 70% white hair use 1/2 target and half basic and 15 volume is the rule mentioned in next page

FOR NATURAL HAIR: Development time 20 mins

FOR WHITE HAIR: Development time 20 mins

RETURNING BACK TO NATURAL BASE: Development time 20 mins"