chevron-right L'Oréal Professionnel chevron-right INOA
INOA - L'Oréal Professionnel | L'Oréal Partner Shop
INOA - L'Oréal Professionnel | L'Oréal Partner Shop
INOA - L'Oréal Professionnel | L'Oréal Partner Shop
INOA - L'Oréal Professionnel | L'Oréal Partner Shop
INOA - L'Oréal Professionnel | L'Oréal Partner Shop
INOA - L'Oréal Professionnel | L'Oréal Partner Shop
INOA - L'Oréal Professionnel | L'Oréal Partner Shop
INOA - L'Oréal Professionnel | L'Oréal Partner Shop
INOA - L'Oréal Professionnel | L'Oréal Partner Shop
chevron-left
INOA - L'Oréal Professionnel | L'Oréal Partner Shop
INOA - L'Oréal Professionnel | L'Oréal Partner Shop
INOA - L'Oréal Professionnel | L'Oréal Partner Shop
INOA - L'Oréal Professionnel | L'Oréal Partner Shop
INOA - L'Oréal Professionnel | L'Oréal Partner Shop
INOA - L'Oréal Professionnel | L'Oréal Partner Shop
INOA - L'Oréal Professionnel | L'Oréal Partner Shop
INOA - L'Oréal Professionnel | L'Oréal Partner Shop
INOA - L'Oréal Professionnel | L'Oréal Partner Shop
chevron-right
Description

Our luxurious Ammonia-free hair colour experience powered by Oil. It's unique patented Oil Delivery System technology gives high impact colour, up to +48% shinier results* and optimal scalp comfort for healthier looking hair. iNOA is ammonia-free making it pleasant to use whilst providing up to 100% white hair coverage. It's NEW formula is more fluid and managable. It is faster and easier to apply, easier to mix, rinse and extend to the lengths** for better application.

*vs. before colouration.
**vs previous iNOA.

 

Check out our ACCESS training to upskill on iNOA

iNOA: Express White Coverage Rules

iNOA: How to do a Virgin Application

iNOA: White Coverage Scenario

iNOA: What and How to use

 

Here are additional trainings you might be interested in

Permanent Colour Essentials

Welcome to L'Oreal Professionnel Paris

 

How To

1. PREPARATION

  1. Wear suitable disposable gloves.
  2. Use exclusively with the recommended iNOA oxidants 10, 20 and 30 volume (9%) maximum/ Do not use with hydrogen peroxide greater than 30 volume(9%).
  3. Use only the indicated proportions.
  4. Do not use metallic tools(clips, comb,...)
  5. When a shaker is used, open immediately after mixing to avoid the shaker bursting and the product overflowing.
  6. Use only with iNOA oxidant. For each application, mix the same amount of iNOA colour and oxidant(mix1+1).
  7. Mix together with a whisk until a homogenous texture is obtained.


2. APPLICATION

  1. Apply to root area and, if necessary, the lengths and ends.
  2. Development time: 35min.
  3. Please do not add water and development time starts at the end of the root’s application.
  4. Note: When a white hair mixture is applied to the roots, take through with the reflects shade only.


3. EMULSION AND RINSING

  1. After the development time, emulsify very gently for a few moments.
  2. Rinse hair well after the development time.
  3. Finish with the specific shampoo: iNOA Post or Metal Detox.
Ask for more information about this product
Ingredients

PARAFFINUM LIQUIDUM / MINERAL OIL / HUILE MINERALE ● AQUA / WATER / EAU ● ETHANOLAMINE ● COCO-GLUCOSIDE ● SODIUM LAURYL SULFATE ● PEG-40 HYDROGENATED CASTOR OIL ● HYDROXYPROPYL GUAR ● SODIUM METABISULFITE ● EDTA ● HYDROXYBENZOMORPHOLINE ● TOLUENE-2,5-DIAMINE ● ASCORBIC ACID ● N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE ● m-AMINOPHENOL ● 2-AMINO-3-HYDROXYPYRIDINE ● 2,4-DIAMINOPHENOXYETHANOL HCL ● THIOGLYCERIN ●


Professional Reviews

23 reviews
5 stars
( 15)
4 stars
( 4)
3 stars
( 1)
2 stars
( 1)
1 star
( 2)
4
4.3 / 5 stars

LORY PACE SALON

5

1.702657057E12 15/12/2023

Brilliant

I've used Inoa since it was 1st launched. Great hair colour. Easy to mix,apply, and great results. Ammonia free , gentle permanent colour system.
Received an incentive for this review

Anonymous

5

1.688067072E12 29/06/2023

Fantastic coverage and shine

I’ve used Inoa since its launch and my clients have never been happier. Amazing coverage high shine superb quality
Received an incentive for this review

Sharp Hair Lymington

5

1.679257859E12 19/03/2023

New INOA

Love INOA and have always loved it, however the formula is even easier to mix, the new packaging is easier to identify shades, which helps in a busy busy salon. Thanks L’Oréal, I didn’t think it needed an upgrade, but this is next level.
Received an incentive for this review

Anonymous

5

1.679006753E12 16/03/2023

Great colour and condition

Colour is great natural good coverage on grey hair . Easier to remove post colour . Very happy with my results .
Received an incentive for this review

Anonymous

5

1.678897058E12 15/03/2023

New inoa formula

I love the new inoa formula. The consistency is much Better to apply to the hair. The product now rinses out of the hair easy. The colour result is also much better and the shine is incredible
Received an incentive for this review

Alex

2

1.6783345E12 09/03/2023

Unpredictable

Coverage not always good,new formula most of the time too dark, so every time color client needs to be changed, consistency always quite liquid.
Received an incentive for this review

Diva Hairdressing

5

1.6783678E12 09/03/2023

Inoa

We love the coverage and the shine it leaves on the hair
Received an incentive for this review

Anonymous

5

1.678292258E12 08/03/2023

Inoa review

The shine is beautiful, white hair coverage is much better and it washes out the hair much easier!
Received an incentive for this review

Cedar Hairdressing

5

1.677793563E12 02/03/2023

LOVE LOVE LOVE

It’s a great product to work with, im obsessed with the coppers, they are unreal! I’ve used Inoa for over 9 years now and I wouldn’t choose anything else
Received an incentive for this review

Anonymous

5

1.677952935E12 04/03/2023

Have always loved inoa

The consistency is so much better when applying easy to take throughout.
Received an incentive for this review

Yazmin

4

1.677611887E12 28/02/2023

Lovely shine but not sure about the coverage

It’s easier to apply, goes further but doesn’t give 100% white hair coverage
Received an incentive for this review

Anonymous

5

1.677244574E12 24/02/2023

Fantastic Colour!

Team Carr love Inoa! The application process is made so much easier with the silk feel of the product. So easy to apply and blends so well for the balayage effect. The condition of the hair afterwards and added shine makes it a 5 star product.
Received an incentive for this review

Anonymous

4

1.677089899E12 22/02/2023

Happy

New products spreads better but still needs to be pressed on
Received an incentive for this review

Hairs & Graces

5

1.676915288E12 20/02/2023

Clients love it!

We’ve used inoa since it first launched. We love the condition, shine & coverage it gives our clients hair.
Received an incentive for this review

Georgie

4

1.676895421E12 20/02/2023

Good results easy spread

Easy application easy to spread good overall outcome
Received an incentive for this review

Friends hair company

5

1.676736078E12 18/02/2023

The perfect result everytime

Amazing product, Perfect coverage Easy application Shine and durable for every client between appointments And being vegan really is the cherry on top
Received an incentive for this review

Anonymous

5

1.676736078E12 18/02/2023

100% permanent colour range in our salon

We love Inoa for the soft tones and results, we have a wide range of colour from cool blondes to bright coppers.
Received an incentive for this review

The Lounge Ashbourne

5

1.676736078E12 18/02/2023

Great product !

High shine, nicer consistency, full coverage, multi tonal .
Received an incentive for this review

Headmasters Mayfair SavMK

5

1.676588512E12 16/02/2023

Good

I like the consistency & that it’s a kinder product overall. Less to mix up and softer in the scalp.
Received an incentive for this review

Anonymous

1

1.676649824E12 17/02/2023

Awful!

If I could give the new inoa 0 stars then I would. - Need to mix double the amount of colour. - Doesn’t cover properly. - Gives incorrect shade once developed and dried.
Received an incentive for this review

Headmasters Putney Salon

4

1.676570451E12 16/02/2023

Great result

I really love the shine it gives to my clients hair and the consistency is great to work with. It also washed out of the hair better
Received an incentive for this review

HM Richmond - farzana

1

1.677083354E12 22/02/2023

Inoa new formula

This colour has let me down the n each and every inoa application. For example I always use a 6 and 6.3, it comes out like a 7! It does not cover the white hair - each time I go to use this I have to reassess the colour. Clients are unhappy, which means we have to redo the colour as it is not what they are expecting. It is disappointing as the purpose and colour was fine before these changes were rolled out. I deffinitely prefer the old range. Due to experiencing the new formula and being unhappy with the results, I am now thinking to change brands as I may aswell use something less expensive and learn a new brand.
Received an incentive for this review

Reply from Education Team

Thank you so much for taking the time to leave this valuable feedback and we are so sorry to hear you were disappointed with your experience of our new iNOA reformulation and your clients didn’t get the results they expected. We know this is a new range and would like the opportunity to support you in having a better experience. One of our technical team will be in touch soon.

Woking

3

1.676649824E12 17/02/2023

New inoa

I have found the product isn’t covering grey as well, the product is very watery and I feel like that it isn’t going as far The colour is a lot more shiny and the hair is softer, clients hair lines aren’t staining as much.
Received an incentive for this review

    INOA

    L'Oreal Professionnel - iNOA

    90 shades

    4 23 reviews

    Luxurious in-salon colour experience powered by Oil. No Ammonia. It’s NEW fluid formula is faster and easier to apply, mix, rinse and extend to the lengths** for better application.


    A unique patented Oil Delivery system technology for optimal scalp comfort, high impact colour and healthier looking hair.

    -    Up to +48% shinier results*
    -    60% Oil inside
    -    NEW fluid formula: faster and easier to mix, apply and rinse**. 
    -    Up to 100% white hair coverage***
    -    Ammonia-free for a pleasant smell. 
    -    New Pack – Removed leaflet inside and QR code on carton with direct link to education.

     

    *vs. before colouration. **vs previous Inoa. ***Instrumental test, vs before colour

    Read less

    Select from all 90 shades

    INOA 1 BLACK - L'Oréal Professionnel | L'Oréal Partner Shop

    1

    INOA 2 DARKEST BROWN - L'Oréal Professionnel | L'Oréal Partner Shop

    2

    INOA 3 DARK BROWN - L'Oréal Professionnel | L'Oréal Partner Shop

    3

    INOA 4.0 BROWN - L'Oréal Professionnel | L'Oréal Partner Shop

    4.0

    INOA 4 BROWN - L'Oréal Professionnel | L'Oréal Partner Shop

    4

    INOA 4.15 ASH MAHOGANY BROWN - L'Oréal Professionnel | L'Oréal Partner Shop

    4.15

    INOA 4.20 EXTRA BURGUNDY BROWN - L'Oréal Professionnel | L'Oréal Partner Shop

    4.2

    iNOA 4.26 IRIDESCENT RED BROWN - L'Oréal Professionnel | L'Oréal Partner Shop

    4.26

    INOA 4.3 GOLDEN BROWN - L'Oréal Professionnel | L'Oréal Partner Shop

    4.3

    INOA 4.35 GOLDEN MAHOGANY BROWN - L'Oréal Professionnel | L'Oréal Partner Shop

    4.35

    INOA 4.45  COPPER MAHOGANY BROWN - L'Oréal Professionnel | L'Oréal Partner Shop

    4.45

    INOA 4.56 MAHOGANY RED BROWN - L'Oréal Professionnel | L'Oréal Partner Shop

    4.56

    INOA CARMILANE 4.62 RED IRIDESCENT BROWN - L'Oréal Professionnel | L'Oréal Partner Shop

    4.62

    INOA 4.8  MOCHA BROWN - L'Oréal Professionnel | L'Oréal Partner Shop

    4.8

    INOA 5.0 LIGHT BROWN - L'Oréal Professionnel | L'Oréal Partner Shop

    5.0

    INOA 5 LIGHT BROWN - L'Oréal Professionnel | L'Oréal Partner Shop

    5

    INOA 5.1 LIGHT ASH BROWN - L'Oréal Professionnel | L'Oréal Partner Shop

    5.1

    + 73

    + 83

    See all shades

    Shades (90)

    Choose your shade level

    Level
    • 0
    • 1
    • 2
    • 3
    • 4
    • 5
    • 6
    • 7
    • 8
    • 9
    • 10

    Our pro’s favorites @lorealpro

    top-arrow Need Help ?

    Need Help ?

    For any questions, please contact us through the link below or consult our FAQ page.

    Send us a message

    phone

    Close

    Please wait a moment...​

    We are adding products to your basket