NEW
PATENTED TECHNOLOGY1
[Metal Detox]
Complement
your colour,
balayage &
lightening.
Our haircare pre-treatment is a patented technology with Glicoamine that neutralises excess copper in the hair.
Up to 87% less breakage.2
Reliable colour results on hair with excess copper.3
Compatible with other colour and lightener brands.
1In France : 7 patents delivered and 2 patents pending.
2Combing test. Pre-Treatment, shampoo and masque vs classic shampoo on bleached hair.
3No impact on lift and optimized colour uptake.
DISCOVERY
Copper inside the fiber.
Our research has shown that excess copper can leave your hair more prone to breakage when colouring and pre-lightening.
DISCOVERY
Metal concentration map.
The level of metal in hair varies, depending on hair porosity and on the water quality where we live.
It’s not a problem for people’s health. But excess copper can be a risk during colour, balayage or lightening services.
The map represents the percentage of people who have excessive levels of copper in their hair.
Metals concentration
High > 30 ppm
Source : analysis on ww collected strands vivo analytical results
BR 217, FR 176, USA 149, CN 143, RU 138, GER 130, UK 108, IND 92, SA 29
DISCOVERY
[Glicoamine]
Our pre-treatment is enriched with 10% Glicoamine.
Charlotte Feltin.
Head of L'Oréal Haircare Laboratories
Thanks to our collaboration with the Loannina University, we indentified a perfect molecule: Glicoamine.
It is the only active agent small enough to trap and neutralize metal inside the fiber. Fiber integrity is preserved, colour is mastered, and the oxidant gets to fully do its job.
PATENTED INNOVATION
[METAL DETOX]
3-step protocol in salon.
Professional Pre-Treatment
Before colour, balayage or lightening. Helps neutralise excess copper.
Cleansing Cream Shampoo
PROFESSIONAL SHAMPOO.
Cleanses hair after the service.
Anti-deposit protector
PROFESSIONAL MASK
Helps prevent new particles from coming back.
PATENTED INNOVATION
[METAL DETOX]
2-step protocol at home.
Cleansing cream shampoo
Anti-deposit
protector mask.
[METAL DETOX]
By pros for pros.
Charlie Le Mindu,
Hair Designer
INNOVATION - 9 PATENTS
[Metal detox]
Excited about trying out this range? Hear from some of your fellow pros on why they believe it's a true game changer.
Adam Reed.
@adamreedhair
One of the most exciting things to come into the salon in the past 10-15 years.
Innovation always excites me, but being able to take this into the salon and see the massive difference it will make on client's hair is probably one of the most exciting thingd to come into the salon in the past 10-15 years.
Anna Short.
Senior Colour Director, Daniel Galvin.
@annashorthair
It's going to give imporoved condition, shine and results.
I think my clients are going to be so excited to try this, they are always on the lookout for the next best thing and I really do think Metal Detox is this. It's going to give improved condition, shine and results.
METAL DETOX
Metal diagnosis on Style My Hair Pro.
Discover the new Style My Hair Pro feature. You’ll be able to identify the metal exposure risk profile of your clients.
Learn more about Metal Detox on Access.
Come and discover Metal Detox, thanks to plenty of training content only available on ACCESS.
LEARN MORE ON ACCESS