Dia Color

Give the gift of shiny hair with L'Oréal Professionnel's Dia Color. This ammonia-free*, demi-permanent hair colour offers a wide range of rich shades with 100% true-to-tone natural reflects for exceptional shine and coverage. Provide high gloss shine to enhance natural hair colour, covering grey hair, or creating subtle tonal effects. With its fomula made with up to 91% natural origin ingredients**, it leaves the hair feeling feeling soft, smooth and beautifully radiant. The end of dull hair is here. 

*No ammonia, for a pleasant smell.

**Individual shades vary – Maximum ingredient naturality is 92%, minimum is 84%.