REDKEN PROFESSIONAL HAIR CARE
Redken best sellers
- Shades EQ
See all 94 shades
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Redken - Color Gels
See all 66 shades
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Redken - Lighteners
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Redken - Acidic Bonding Concentrate
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SHAKE UP YOUR COLOR BUSINESS!
EXCLUSIVE SERIES
FROM TIK-TOK VIRAL COLOR TRANSFORMATIONS TO SUBTLE GRAY LOWLIGHTS, COLOR GELS OILS HAS GOT YOU COVERED!
LEARN HOW OUR PROS GET CREATIVE AND ELEVATE THEIR BUSINESS IN THIS SHORT SERIES.
STAY COOL WITH AMINO MINT
DISCOVER THE SCALP HYPE AND HOW YOU CAN MAXIMISE THIS IN YOUR SALON.
ALL SOFT
Restore your hair from dry and brittle to shiny and soft with this replenishing collection. Our moisturising formula, designed with hyaluronic acid and argan oil helps to retain protein and natural oils, while detangling and softening the hair.
ACIDIC BONDING CONCENTRATE
Redken's latest innovation in the Acidic Bonding Concentrate family - an acidic, rinse off pre-treatment at maximum of Bonding Care Complex for an instantly visible hair transformation in only 5-10 minutes.

NEW! SHADES EQ WARM IT UP COLLECTION
UNLEASH YOUR CLIENTS GLOW!
WARM IT UP THIS SUMMER WITH SHADES EQ NEW COLLECTION.
WITH 11 SHADES UPGRADED TO BONDER INSIDE AND INTRODUCING 05NW
NEW TO UKI.

NEW! SHADES EQ 1001 BLONDES
Be a blonding star with our most iconic shades! Elevate your blonding expertise with Shades EQ 1001 Blondes. Including 3 new shades to the UK. 07NW, 09NW, and 08GI.

GET CONFIDENT WITH SHADES EQ: CONOR JAMES DOYLE'S TIPS
Unlock the secrets of the iconic demi and become the ultimate gloss boss! Watch the exclusive mini-series on YouTube to transform into a true Shades EQ expert with @CONORJMD.
NEW! SHADES EQ SILVER STRONG
Celebrate gray, your way! Embrace the beauty of silver hair with Redken’s Silver Strong Collection. With four new shades added to Shades EQ Bonder Inside, helping to protect the strength of the hair.

NEW! ACIDIC COLOR GLOSS
Discover the celebrity-stylist secret to red carpet-like shine with Acidic Color Gloss. Powered by advanced pH-technology and an Acidic Shine Complex, seal in color and activate a glass-like shine for up to 3 days.
SHADES EQ BONDER INSIDE
The all-in-one acidic demi-permanent toner + bonder, that tones and helps protect the strength of sensitised hair in 1 step*. Delivering incredible shine and condition with true-to-tone results.
COLOR GELS OILS
Latest state-of-the-art patent-pending formula by Redken Scientists, Color Gels Oils brings permanent color to the brand-new level.
COLOUR GELS 10 MIN
Fast, 10 minute, processing permanent color. More time, more money. Delivers up to 100% gray coverage.
About Redken

Our story
Backed by state of the art of science and a legacy in innovation dating back to the 1960's Redken was the first brand to take scientific approach to hair and discover the formula that remains the alpha and omega of haircare to this very day:
PROTEIN + MOISTURE = ACIDIC pH = HEALTHY HAIR
Redken is trusted by millions of hair professionals worldwide and is loved by the fashion and beauty press for its scientific hair prescriptions and iconic liquid color to deliver powerful hair transformations that preserve the health of the hair for performance-obsessed professionals and their clients all around the world.
































