SHADES EQ

THE MOST ICONIC DEMI

Powered by 65 years of advances pH science

The all-in-one acidic demi permanent color, delivering intense shine and condition. It's vegan formula* is designed to color and repair bonds in one step** with a pallete of over 90+ intermixable shades*** for true-to-tone results. When used together with Redken’s Flash Lift Power 9 Bonder Inside and Acidic Bonding Concentrate, it can reduce hair breakage by up to 83%****.

*No animal derived ingredients or by-products

**VS without Shades EQ Bonder Inside

***Except shades containing R5 technology

****When using Power 9 Bonder inside, Shades EQ Bonder Inside and Acidic Bonding Concentrate vs Redken Bleach without bonding and non-conditioning shampoo 

ACIDIC BONDING CONCENTRATE

Reinforce weakened bonds to help strengthen and repair damaged hair


Combat 1 year of visible damage in 1 use

THE SABRINA CARPENTER BLONDE

The iconic blonde created by Shades EQ

Rediscover the Redken Recipe for Sabrina’s buttery blonde

FOUNDED IN 1960 BY PAULA KENT

Kent created Redken, the first brand to leverage protein, moisture, and acidic pH. 

Redken provides pro-grade products and content to allow our consumers to feel like pros at home before stepping out with undeniable confidence and hair that looks truly amazing.

We empower pros to redefine limits with science and innovation. Science is at our core, balanced by the support of our talented Redken Artists.

Our message is simple: Powered by Science. Prescribed by Pros.