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NEW! REDKEN ACIDIC BONDING CURLS + CURL STYLERS



FROM THE DAMAGE REPAIR AUTHORITY THAT HAS PRODUCED THE AWARD-WINNING ACIDIC BONDING CONCENTRATE RANGE, NOW COMES A NEW HAIRCARE + STYLING INNOVATION, FORMULATED TO HELP REPAIR + RESTORE [TYPE 3A-4C] CURLS.




WITH OVER 1-IN-10 PEOPLE IDENTIFYING ALONG THE CURLY SPECTRUM IN THE UK, THE DEMAND FOR CURLY HAIR EXPERTISE IS UNDENIABLE.

AS THIS NUMBER CONTINUES TO RISE, HAVING THE RIGHT PRODUCTS AND SERVICES TO SUPPORT THIS CLIENT BASE BECOMES KEY FOR SALONS!




BENDS IN THE HAIR STRUCTURE MEAN CUTICLES ARE NATURALLY MORE RAISED, AND THESE TWISTS CAN LEAD TO TORSION THAT MAKES BONDS MORE PRONE TO DAMAGE. AS A RESULT, CURLY CLIENTS ARE LOOKING FOR THE ULTIMATE DAMAGE-REPAIR SOLUTION, ESPECIALLY IN A MARKET THAT OVER-INDEXES IN MOISTURE RESTORATION.


THE SOLUTION…


RECOMMENDED FOR CURL [TYPE 3A-4C]



SHOP THE LAUNCH OFFER

ON AVERAGE CURL CLIENTS SPEND MORE MONEY ON PRODUCTS, AND LONGER ON THEIR HAIR ROUTINES,TO ACHIEVE A VARITY OF STYLES & NEEDS.



THAT'S WHY AS WELL AS LAUNCHING NEW! ACIDIC BONDING CURL, WE’RE PROUD TO RELEASE A UNIQUE COLLECTION OF STYLERS TO COMPLETE YOUR CURL PORTFOLIO.

ELEVATE YOUR CURL SERVICES AND UNLOCK A NEW LEVEL OF CLIENT SATISFACTION WITH NEW! CURL STYLERS BY REDKEN.




Full Curl Styling Routine


Hydrating Curl Cream


Sculpting Curl Gel


Refreshing Curl Mist



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REDKEN IS COMMITTED TO HELPING STYLISTS LEARN BETTER, EARN BETTER, LIVE BEST. THAT'S WHY WE'RE SUPPORTING THE LAUNCH OF OUR NEW CURL RANGE WITH FOUR EDUCATIONAL RESOURCES DESIGNED TO BUILD CURL CONFIDENCE.



SOCIAL-FIRST EDUCATION

DISCOVER A SELECTION OF SOCIAL-FIRST EDUCATION, FOR QUICK TIPS + TRICKS


FREE ACCESS COURSES

UPSKILL ON THE NEW PRODUCT INNOVATION WITH A SELECTION OF FREE LEARNING COURSES VIA ACCESS


CURLS & COIL THOERY MASTERCLASS

TAKE YOUR CURL KNOWLEDGE TO THE NEXT LEVEL WITH OUR LIVE CURL MASTERCLASS (MULTIPLE DATES AVAILABLE)


DIGITAL TOOLKIT

ENGAGE NEW CLIENTS AND DRIVE CURL CONVERSATIONS WITH A SELECTION OF DIGITAL MARKETING MATERIALS AND EDUCATIONAL RESOURCES