REDKEN NATIONAL GLOSS WEEK

PROTEIN
GLOSS.

NATIONAL GLOSS WEEK IS BACK from 20th–26th July... and this year, we are going glossier than ever!

We are giving you the ultimate tools to elevate your services and maximize every single client in your chair. Get ready to introduce Redken’s new service, marrying the iconic Shades [EQ] with Acidic Concentrates to deliver maximum shine this year!

READY, SET, GLOSS!

Redken Protein Gloss
+Strength
+Gloss
+Repair
+Shine
+Shades EQ Service
+ABC Leave-In
+Strength
+Gloss
+Repair
+Shine
+Shades EQ Service
+ABC Leave-In
Shades EQ and Acidic Bonding Concentrate
Acid Technology +
Protein
The Backbar Revolution

Introducing REDKEN's new Protein Gloss

The most iconic demi, Shades EQ, joins forces with the Acidic Concentrate Backbar to offer an exclusive Redken service. This power couple creates the ultimate professional service for strengthened hair* and maximum shine.

*When Acidic Protein Amino Concentrate is used as part of the service Discover the Services
BECOME A DIAGNOSIS EXPERT

Professional Strength Concentrates

The Acidic Concentrate Backbar gives you the ultimate professional control to prescribe the exact treatment your client's hair needs. This fully customizable backbar system is designed to pair perfectly with our color icon Shades EQ for a color refresh or clear gloss!

Protein Gloss

STEP 1

FLIP TILE

ACIDIC MOISTURE COMPLEX

To replenish moisture
IT’S SIMPLE. 1 DOSE = 10ML
Total dosage varies by hair length
2 pumps = 5ml
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Protein Gloss Plus

STEP 2

FLIP TILE

ACIDIC AMINO PROTEIN CONCENTRATE

To restore protein levels in hair
IT’S SIMPLE. 1 DOSE = 10ML
Total dosage varies by hair length
1 Ampule = 10ml
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Protein Gloss Boost

STEP 3

FLIP TILE

ACIDIC pH SEALER

To lock in the added treatments for a smooth finish
IT’S SIMPLE. 1 DOSE = 10ML
Total dosage varies by hair length
10-15 pumps = 1 dose
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Profit
Calculator

1 No. of Clients Calculator
2 Trade Pricing
3 Profit parameters
£900
Weekly Profit Potential
Stage 1 Output (Clients)
Total Colours per Week: 72 clients
Stage 2 Output (Costs)
Total Application Cost (per app): £2.96
Stage 3 Calculation Flow (Per Service)
Price incl. Service Discount: £20.00
Stylist Commission Cost: £2.00
Profit Margin per Service: £15.04
Inventory Selection

Technical Assortment

Click on each treatment to select and adjust quantities. Confirm your order by pressing the button on the bottom right of your screen.

Acidic pH Sealer

Acidic pH Sealer

Configure Quantity
Acidic pH Sealer
0
Acidic Protein Amino Concentrate

Acidic Protein Amino

Configure Quantity
Protein Amino Conc.
0
Out of Stock
Acidic Moisture Concentrate

Acidic Moisture

Temporarily Unavailable
Moisture Concentrate
0
Acidic Bonding Concentrate Leave-In Treatment

ABC Leave-In

Configure Quantity
ABC Leave-In Treatment
0
Shades EQ

Shades EQ

SHOP NOW
0
Confirm Order

Your
Technical Selection