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Don't just cover grays, rejuvenate them!
Up to 100% gray coverage on EVERY shade within an ammonia-free vegan formula*.
*no animal derived ingredient

Luxurious in-salon colour experience powered by Oil. A unique patented Oil Delivery system technology for optimal scalp comfort, high impact colour and healthier looking hair. No Ammonia.

44% of Gen Z clients are interested in dramatic colour changes & prefer bright, contrasting colours. Help them to unleash their inner creativity with the Pulp Riot Semi-Permanent collection.

Discover our cellular anti-dandruff range for long lasting efficacy allied with luxurious care #AllianceIsPower