Nourish and enrich your clients hair, with the all soft franchise

The professional reset for deregulated scalps.

Don't just cover grays, rejuvenate them!

Up to 100% gray coverage on EVERY shade within an ammonia-free vegan formula*.

*no animal derived ingredient

Luxurious in-salon colour experience powered by Oil. A unique patented Oil Delivery system technology for optimal scalp comfort, high impact colour and healthier looking hair. No Ammonia.

44% of Gen Z clients are interested in dramatic colour changes & prefer bright, contrasting colours. Help them to unleash their inner creativity with the Pulp Riot Semi-Permanent collection.

Discover our cellular anti-dandruff range for long lasting efficacy allied with luxurious care #AllianceIsPower