Glossing Services, Scalp Diagnostics & Salon Growth

The first secret behind the gloss is Dia Light. It's powered by 1% Hyaluronic Acid - the same ingredient in skincare that your clients are obsessed with and now it's in hair colour! It fights dryness and gives you up to 82% glossier colour.

Use Metal Detox with Dia Light for your dream glossing duo. Start with the Metal Detox Pre Treatment Spray before colour to neutralise metal, slash breakage and prep the perfect canvas. Then follow with the rest of the Metal Detox routine. The Metal Detox Mask gives up to 2 weeks of hydration* which keeps hair looking fresh out-of-the-salon for weeks!

Hyaluronic Glossing with Dia Light is the ultimate gloss service to boost your business this summer.

Dia Light gives up to 82% glossier colour. Get inspired by Rob Eaton's gloss looks, fresh from the L'Oréal Colour Trophy Regional tour.

The most iconic demi, Shades EQ, joins forces with the Acidic Concentrate Backbar to offer an exclusive Redken service. This power couple creates the ultimate professional service for strengthened hair* and maximum shine.

*When Acidic Protein Amino Concentrate is used as part of the service.

National Gloss Week is a week-long industry celebration dedicated to the professional 'gloss' service. Activate in your salon with our NEW Protein Gloss service to maximise shine and go glossier than ever this year! It is back from 20th July to the 26th July.

Please contact your Business Partner, Educator, or reach out to us directly at [email protected].

Clients are welcome to return for a second K-Scan diagnosis after a period of 3 months, though they can come back sooner if they wish. We recommend a maximum period of 3 months between scans to best track the evolution of their scalp health.

Yes, our Magic Power Duo offers the ultimate day-and-night dual-action routine. Use Genesis Scalp Serum during the day to help fortify the scalp, and Nutritive 8-hour Magic Night Serum overnight to deeply nourish lengths. This offers the perfect home-care prescription to target hair-fall and frizz around the clock.