Back
Metal Detox
Fights against 12 causes of damage¹ & reduce up to 99% of hair breakage in 1 use² - powered by Glicoamine & Ionène technology.
Keratin Alpha Sleek
Reprogram hair for up to 2 weeks of frizz control³ while controlling unwanted volume for daily styling in half the time⁴- powered by Keratin Alpha Shapers & Amino Acids
Vitamino Color Spectrum
Lock in your colour vibrancy for up to 100 days⁵ for ultra glass shine & rich vibrant colours - powered by Ferulic & Citric Acid.
Absolut Repair Molecular
Rebuild your hair’s molecular structure⁶ and restore hair strength, elasticity and movement⁷ - powered by Peptides Bonder and Amino acids.
Curl Expression
Intensely care for your curls the pro way for a silky-smooth result that lasts with 2x more hydration⁸ – formulated with Glycerin and Urea H.
Scalp Advanced
Target de-regulated scalps such as dandruff, excess oiliness, and flakiness - help rebalance and soothe the scalp like a pro.
Serioxyl
Thicken the appearance of hair for an immediate densifying effect⁹ -formulated with Magnesium & Stemoxydine.
Vitamino Color
Protect your hair colour from fading for up to 8 weeks¹⁰- infused with Resvertatrol.
Acidic Bonding Concentrate
Bonding system, formulated with Citric Acid & Bonding Care Complex, to intensely repair damaged hair and strengthen weakened bonds.
Acidic Bonding Curls
Curl-repairing system, formulated with Citric Acid & Curl-Bond Technology, to repair damaged curls, define curl patterns, and provide moisture
All Soft
Hydrating system, formulated with Argan Oil & Moisture Complex, to soften dry hair and restore manageability.
Acidic Grow Full
Densifying system, formulated with Caffeine & Azelaic Acid, to stimulate the scalp, reduce hair fall, and provide the appearance of fuller hair fibers.
Acidic Color Gloss
Shine-enhancing system, formulated with Citric Acid & Amino Acids, to seal the cuticle, lock in color, and deliver glass-like shine.
Extreme
Strengthening system, formulated with Protein & Lactic Acid, to fortify damaged hair and prevent breakage.
Extreme Lengths
Length-retention system, formulated with Biotin & Strength Complex, to strengthen hair and promote healthy, longer growth.
Frizz Dismiss
Smoothing system, formulated with Babassu Oil, to control frizz and protect hair against humidity.
Chronologiste
Chronologiste provides a luxurious sensory ritual for both scalp and hair care. Infused with Abyssine, Hyaluronic Acid, and Vitamin E, it offers a refreshed sensation to the scalp. It adds bounce and a glossy finish to the hair.
Nutritive
Engineered for dry hair, Nutritive delivers targeted moisture and conditioning care. Powered by plant-based proteins and Niacinamide, it supports moisture retention from root to tip. It is designed to give dry hair a smooth, polished finish.
Première
Première is designed to address the dull appearance caused by hard water mineral buildup. Utilizing pure Citric Acid and Glycine, this range helps remove surface residues for added radiance. It leaves hair with a polished, shiny finish.
Genesis
Genesis is crafted to care for hair prone to breakage from brushing. Enriched with Aminexil, Edelweiss native cells, and Ginger root, it assists in maintaining everyday hair volume. It provides daily conditioning for manageable, soft strands.
Blond Absolu
Blond Absolu provides specialised care formulated for bleached or highlighted hair. Fusing Hyaluronic Acid and Edelweiss flower with ultraviolet neutralizers, it assists in managing unwanted brassy tones. It delivers a luminous, radiant finish to blonde hair.
Curl Manifesto
Curl Manifesto is dedicated to all curl patterns, offering a balance of moisture and shape definition. Infused with Manuka Honey and Ceramide, it helps enhance natural waves and coils without a heavy weight. It supports defined, bouncy, and polished curls.
Elixir Ultime
Powered by precious French and wild camellia oils, Elixir Ultime provides a luxurious finishing touch for the hair. It helps manage frizz appearance and offers a protective barrier during heat styling. It leaves hair radiant with intense shine and a silky touch.
Gloss Absolu
Hydra-glazing solution with Hyaluronic & Glycolic Acids. Delivers 4 days anti-frizz, bouncy, glossy hair without weigh-down.
$){kind=logo}
$)
Izumi Tonic
Inspired by the Japanese tradition of yu-su-ru, this strengthening ritual helps fortify hair fibers, leaving locks feeling resilient, smooth, and full of vitality.
$)
Ashita Supreme
Inspired by the resilient ashitaba plant, this revitalizing ritual helps renew the feel of hair and scalp, leaving locks looking radiant, supple, and beautifully smooth.
$)
Color Lustre
A protective ritual designed to preserve vibrancy and add a radiant, polished glaze, keeping your salon-fresh color looking brilliant between visits.
$)
Urban Moisture
Lightweight hydration for dry city hair. This nourishing ritual restores moisture balance while protecting against daily dryness, leaving locks supple and airy.
$)
Essence Absolue
Infused with precious golden camellia oil, this ultimate daily ritual melts in to deeply nourish, tame frizz, and leave hair with a smooth, glossy, lightweight finish.
$)
Deep Cleanser
A purifying ritual crafted to gently clarify the hair and scalp, washing away daily impurities to leave locks feeling fresh, clean, and balanced.
$)
Ultimate Reset
A restorative experience for very damaged hair. Infused with Japanese-sourced extract, it cares for stressed locks to help them feel renewed, soft, and smooth.
$)
Muroto Volume
Lift and lightness for fine hair. Infused with Himalayan crystal minerals, this airy ritual adds weightless body and fullness from root to tip.
$)
Yubi Blonde
A cool-toned neutralizing ritual designed to care for blonde hair, helping to maintain vibrant, bright, and polished shades with a radiant finish.
Scalp Sync
Balancing care infused with aloe and capuacu butter to control excess oil and maintain a healthy, comfortable scalp.
Ultra Hydra Source
Intensive hydrating system with hyaluronic acid to deeply restore moisture and softness to dry, dehydrated hair.
All-in-One
Multi-tasking leave-in formula suitable for all hair types to maintain moisture, manageability and shine.
Bond Therapy
Power-building and conditioning care infused with Citric Acid and Ceramide for stronger, healthier-feeling hair.
Strength Recovery
Instant strengthening for damaged hair, infused with vegan squalane sourced from sugarcane.
Smooth Proof
Camellia-inspired formula that locks out moisture to control frizz and volume for up to 5 days.
Volume Bloom
Lightweight volumizing system infused with cotton extract for long-lasting, full-bodied, weightless volume.
Full Density
Densifying system with biotin and zinc to visibly thicken and strengthen fine, thinning hair.
Food For Soft
Nourishing system with avocado oil and hyaluronic acid to replenish dry, brittle hair with lasting softness.
So Silver
Purple-toning system that eliminates unwanted yellow tones and illuminates blonde, silver, and grey hair.
A Curl Can Dream
Curl-defining system with coconut oil and hyaluronic acid to condition and define curls and waves without frizz.
Miracle Creator
Professional multi-benefit hair treatment that delivers 20 beautifying benefits in a single application.
Mega Sleek
Smoothing system infused with shea butter to control frizz and leave hair sleek and manageable.
High Amplify
Volumizing system that boosts body and lift for fine, flat hair with long-lasting fullness.
Brass Off
Blue-pigmented system that neutralises brassy, orange tones in lightened brunette hair for cooler, shinier results.
Instacure
Bond-strengthening system with porosity filler technology that instantly repairs damage and prevents breakage.
Download
Kérastase Blond Absolu | Hair Care
A downloadable overview covering blonde hair science, focusing on brightening-nourishing care and maintaining hair integrity while achieving a luminous, cool-toned finish.
Learn More →
E-Learning
Getting Started with Perming Practical E-learning
Demonstrates perming techniques — nine section wind and brick wind — allowing learners to practice independently at their own pace.
Learn More →
Online Session
Acidic Grow Full Scalp Clinic | Redken
Expert-led webinar covering the science of hair loss, pH-balanced haircare chemistry, and Redken's Acidic Grow Full system for visibly stronger, fuller-looking hair.
Learn More →Frequently Asked Questions
Expert answers to common questions about professional hair care.
Scalp care is a major priority for many clients. For hair thinning and hair fall, Kérastase Genesis (and Genesis Homme) or L'Oréal Professionnel Serioxyl are top recommendations. To treat scalp imbalances like dandruff, oiliness, or sensitivity, look to Kérastase Symbiose or Spécifique, L'Oréal Professionnel Scalp Advanced, and Biolage Scalp Sync.
Textured hair requires intense moisture and structural support. Kérastase Curl Manifesto offers a premium, highly hydrating ritual for all curl types. L'Oréal Professionnel Curl Expression provides pro-level hydration and definition, while Matrix A Curl Can Dream (infused with Manuka honey) is a fantastic, accessible option for deep nourishment.
To tame unruly hair and block out humidity, Redken Frizz Dismiss is a staple for smooth, weather-resistant results. Kérastase Discipline provides luxurious smoothing and movement without weighing the hair down, and Matrix Mega Sleek offers an excellent solution for all-day frizz control.
For lightweight, long-lasting volume, recommend Redken Volume Injection for root lift and body. Biolage VolumeBloom gives a natural, bouncy lift inspired by the cotton flower, while Matrix High Amplify delivers structured volume with protein. Pureology Pure Volume is the perfect choice for fine hair that is also colour-treated.
Keep blondes cool and bright with our targeted toning ranges. Kérastase Blond Absolu is the ultimate luxury blonde care system. Redken Color Extend Blondage provides strong toning alongside strengthening benefits, L'Oréal Professionnel Blondifier illuminates and neutralizes, and Matrix So Silver or Brass Off are perfect for neutralizing unwanted yellow or orange tones at home.
For clients wanting a glass-hair effect, Redken Acidic Color Gloss provides salon-grade shine and colour vibrancy at home. Kérastase Elixir Ultime is the iconic luxury choice for brilliant shine and nourishment, and Shu Uemura Essence Absolue offers a premium, lightweight oil for ultimate radiance and moisture.
For clients with extreme damage, we offer several powerful options: Redken Acidic Bonding Concentrate (ABC) for intensive strength repair, L'Oréal Professionnel Absolut Repair Molecular to rebuild molecular structure, Kérastase Première for dual-action decalcifying and repairing, and Matrix Instacure Build-A-Bond for an accessible bonding system.
Pureology is our dedicated colour-care authority featuring zero-sulfate, vegan formulas. Additionally, L'Oréal Professionnel Vitamino Color offers excellent professional maintenance, Redken Color Extend provides targeted solutions (like Blondage for brassiness), and Matrix Color Obsessed is a fantastic accessible option.
Full, updated ingredient lists are available directly on the Product Detail Page (PDP) for every item on the L'Oréal Partner Shop. Simply scroll down to the "Ingredients" drop-down menu on any product page.
For deep-dives into product science, step-by-step application videos, and mixing ratios, visit L'Oréal Access. You can find the link in the "Business Support" or "Education" tabs in the main LPS navigation menu.
Digital toolkits, social media assets, and printable materials are frequently updated to support your retail efforts. Check the "Salon Support" section on LPS or visit the dedicated Brand Hub pages to download the latest campaign assets.
Need Help ?
Need Help ?
For any questions, please contact us through the link below or consult our FAQ page.
- Call Us
Mon-Fri 08:00 - 18:00. Excl: Bank Holidays
0800 0304 034 - Email Us
We will respond to your inquiry within 24hrs (excluding weekends and bank holidays)
[email protected] -
Mon-Fri 09:00 - 16:00. Excl: Bank Holidays
Close
Please wait a moment...
We are adding products to your basket