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L'Oreal Professionnel - Serie Expert
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- Dia Color
See all 48 shades
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L'Oreal Professionnel - Serie Expert
To see prices, you must login/register
L'Oreal Professionnel - Serie Expert
To see prices, you must login/register
[iNOA]
Our luxurious in-salon colour experience.
Powered by oil. No ammonia.
[Dia Light]
Acidic gloss color in a gel-cream formula.
[Dia Color]
Demi-permanent
hair colour, providing high gloss shine.
[Majirel]
Permanent hair color. Highly concentrated in caring agents.
[Blond Studio]
Professional lightening toolbox
Metal Detox
[Prevents hair breakage]
Vitamino Color Spectrum
[Lock in your colour vibrancy]
Absolut Repair Molecular
[Rebuilds hair's molecular structure]
Tinted Shampoo
[Neutralising care]
Vitamino Color
[Protection from colour fade]
Absolut Repair
[Reduces hair's surface damage]
Pro Longer
[Lengths renewing]
Silver
[Enhances white and grey hair]
Blondifier
[Illuminates blonde or highlighted hair]
Liss Unlimited
[Discipline hair]
Scalp Advanced
[Rebalancing hair health]
Curl Expression
[Hydrate all curls & coils]
tecni.art
[Professional Styling Products
proven Backstage]
Infinium
[Professional hair spray for
shine & natural touch]
Steampod
[Professional steamer styler
with 3 in 1 benefits]
Hair touch-up
[Root touch-up spray for
seamless blend]
HAIR COLOUR
HAIRCARE
STYLING
STEAMPOD
WATER SAVER
I’ll take it from here.
[NEW] tecni.art All-in-One Performer
Lock in 30 benefits to perform infinite backstage styles: Heat Protection*, 24H Style control**, Anti-frizz and many more.
Advanced fibre-locking technology with:
4% care complex to reinforce hair fibre.
Surface restructrants to enable remodelling.
Tried and tested backstage at Ireland Fashion Week, this product has proved itself as your new professional essential.
Click below to shop now and explore the promotions!
*instrumental test. **consumer test on 53 subjects.
[NEW] Serie Expert Holiday Giftsets
Offer the Pro Gifting Collection to your clients this season!
Available in all of your favourite ranges.
Refer to Promotions page to get your Special Offers NOW!
[NEW] Vitamino Color Spectrum
Lock in your day 1 colour vibrancy for up to 100 days.*
*Instrumental test after 49 washes using the full Vitamino Color Spectrum routine
[NEW] Absolut Repair Molecular Bi-phase Oil
Dual action repair for up to 3 days of frizz control* & shine.**
Our Patented Bi-phase technology:
Phase 1: Aqueous phase
1% Peptides bonder and 5 amino acids to help propel actives at the molecular bond level to repair hair’s molecular structure.***
Phase 2: Concentrated Oil phase
Helps to restore lipidic barrier for up to 3 days of frizz control* & shine.**
*Instrumental tests **Instrumental test vs unwashed hair ***Instrumental test After 7 applications of the Rinse-Off Serum & Bi-Phase Oil
NEW MAJIREL
Iconic permanent hair colour powered by Odour Trapping Technology. The colour performance you trust, with up to 2x less ammonia odour* & up to 3x softer hair**.
* Instrumental Test
** Instrumental Test Vs Previous Majirel
Absolut Repair Molecular
[NEW] RINSE-OFF MASK
Rebuild your clients' hair with L'Oréal Professionnel's newest disruptive tech. With 2% peptides bonder and 5 amino acids, original strength*, elasticity and movement** are restored.
*Instrumental test on rinse-off serum.
**Consumer perception test after application of shampoo + rinse-off serum + leave-in mask, 64 participants.
Blond Studio Purple Lightening Balm Bonder Inside
Blond Studio Purple Lightening Balm Bonder Inside is a high-performance lightening balm.
Lifts up to 8 levels with fast take-off and soft neutralisation achieved through a purple dye complex, paired with 29% nutritive oil and bonder inside that respects the internal structure of the hair.
Metal Detox Pre Shampoo Treatment
Deep penetration with long-lasting efficacy. Up to 96% less breakage¹.
Hair is intensely moisturised. Up to 72hr nourishment, smoothness and softness².
Instantly plumped, hair is full-bodied & feels healthier.
¹Instrumental test, after use of Metal Detox pre-shampoo, shampoo, mask and oil.
²Instrumental test on Metal Detox Pre-Shampoo.
Water Saver
Our first showerhead, leveraging Gjosa’s patented* water fragmentation technology.
*Patent granted in France
My Hair [iD]
The professional hair colour consultation app for inspiration, virtual try-on experience and digital shadecharts at your fingertips.
0800 0304 034