WHAT IT IS:

Dia color is an alkaline demi-permanent gloss colour with no ammonia*. The portfolio includes 100% true-to-tone natural reflects. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. The end of dull hair is here. 

WHAT IT DOES:

• Provides up to 70% grey coverage

• Enhances hair with 3x more shine***

• Lifts up to 1 level with alkaline technology, with no ammonia*

• Adds reflect and dimension for all hair types and textures

• Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones. 

DEVELOPER PRO TIPS:

You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend:

• 6-vol. Dia Activateur Developer for soft tone on tone colour deposit

• 9-vol. Dia Activateur Developer for standard tone on tone colour and maintenance

• 15-vol. Dia Activateur Developer for strong colour deposit and optimal grey blending. For up to 1 level of lift.

SERVICE OPPORTUNITIES:

• First reflect and shine for clients new to colour

• Refresh hair colour for clients looking for low maintenance colour

• Grey coverage up to 70%

• Add shine to naturally dull hair
 

*No ammonia, for a pleasant smell

**Individual shades vary - Maximum ingredient naturality is 92%, minimum is 84%

***Instrumental test vs. previous formula 

PREPARATION Use exclusively with the recommended Diactivateurs 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum. Do not use with hydrogen peroxide greater than 15 vol. (5.7%). Use only the proportions indicated. When a bottle is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing. For each application, mix the Dia color cream and the developer (mix 1+1.5). Mix with a whisk or a bottle until a homogeneous texture is obtained. APPLICATION Wear appropriate single-use gloves. Do not use metallic objects (clips, combs...). 1st application: on dry, unwashed hair, apply with a bowl & brush or a bottle on the roots, lengths and tips. Development time: 20 minutes. Subsequent applications: apply the mixture only to the roots and leave on for 15 minutes. Then apply to the lengths and ends and leave for 5 minutes. In some cases, refreshing with a simple emulsion is sufficient. EMULSION AND RINSING After the development time, emulsify carefully for a few minutes. Rinse well until the water is clear. Finish with Metal Detox shampoo. Ask more information about this product