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Redken was created in 1960 by actress Paula Kent, who believed in the power of science. From iconic formulas to hands-on education, our mission is to provide every hair stylist, hairdresser, and hair colourist with the tools they need to level up their salon business, looks, and careers. Science is at the core of every single move we make, balanced by the support of our insanely talented Redken Artists. Our message is simple: Powered by Science. Prescribed by Pros.
Collections
Shades EQ Bonder Inside

Shades EQ Bonder Inside

All-in-one acidic demi-permanent toner and bonder to tone and protect sensitized hair in one step.

Shades ALK

Shades ALK

Liquid-Cream Alkaline Demi providing up to 75% grey coverage and up to 8 weeks of vibrancy.

Color Gel 10

Color Gel 10

Permanent liquid color delivering 100% gray coverage and mirror-like shine with a fast 10-minute processing time.

Color Gels Oils

Color Gels Oils

Ammonia-free, silicone-free, and fragrance-free liquid permanent color that provides up to 100% gray coverage.

Flash Lift

Flash Lift

High-performance lightener for fast, precise lifting and stunning blonde transformations.

Blond IQ

Blond IQ

Calibrated anti-brass lighteners. Achieve the smartest balance of advanced neutralization and powerful clean lift.

Frequently Asked Questions

Expert answers to common questions about Redken professional hair colour.

Permanent hair color (like Redken Color Gels Oils) penetrates the hair shaft for long-lasting results and up to 100% grey coverage.

Demi-permanent color (like Redken Shades EQ) is acidic, ammonia-free, and glosses the hair while fading gradually—making it ideal for blending greys, toning, and adding maximum condition and shine.

For standard permanent lines, use Redken Pro-Oxide Cream Developer:

  • 10 Vol (3%): For color deposit or 1 level of lift.
  • 20 Vol (6%): Standard for grey coverage and up to 2 levels of lift.
  • 30 Vol (9%) & 40 Vol (12%): For 3 to 4+ levels of lift.

Note: Redken Shades EQ Gloss requires its dedicated, low-volume Shades EQ Processing Solution (or Crystal Clear) to maintain its signature acidic pH balance.

While mixing ratios can vary by technology, Redken relies on an easy and precise portfolio balance:

  • Shades EQ Gloss (Acidic Demi): 1 : 1 ratio (e.g., 60ml Shades EQ Gloss + 60ml Shades EQ Processing Solution)
  • Color Gels Oils (Ammonia-free Liquid Permanent): 1 : 1 ratio (e.g., 60ml Color Gels Oils + 60ml Pro-Oxide Cream Developer)
  • Chromatics (Oil-in-Cream Prismatic Permanent): 1 : 1 ratio (e.g., 60ml Chromatics + 60ml Oil in Cream Developer)

Ammonia Ranges: Traditional permanent color uses ammonia to open the hair cuticle to achieve deep, high-power lift.

Ammonia-Free Ranges: For clients looking for premium comfort, scalp wellness, and a completely odorless experience, we offer Redken Color Gels Oils. This is a high-performance permanent liquid color powered by a deep-conditioning oil delivery system with 0% ammonia.