Metal Detox
Fights against 12 causes of damage¹ & reduce up to 99% of hair breakage in 1 use² - powered by Glicoamine & Ionène technology.
Keratin Alpha Sleek
Reprogram hair for up to 2 weeks of frizz control³ while controlling unwanted volume for daily styling in half the time⁴- powered by Keratin Alpha Shapers & Amino Acids
Vitamino Color Spectrum
Lock in your colour vibrancy for up to 100 days⁵ for ultra glass shine & rich vibrant colours - powered by Ferulic & Citric Acid.
Absolut Repair Molecular
Rebuild your hair’s molecular structure⁶ and restore hair strength, elasticity and movement⁷ - powered by Peptides Bonder and Amino acids.
Curl Expression
Intensely care for your curls the pro way for a silky-smooth result that lasts with 2x more hydration⁸ – formulated with Glycerin and Urea H.
Scalp Advanced
Target de-regulated scalps such as dandruff, excess oiliness, and flakiness - help rebalance and soothe the scalp like a pro.
Serioxyl
Thicken the appearance of hair for an immediate densifying effect⁹ -formulated with Magnesium & Stemoxydine.
Vitamino Color
Protect your hair colour from fading for up to 8 weeks¹⁰- infused with Resvertatrol.
Silver
Counteract unwanted brassy tones with our neutralising agents – magnesium & anti-yellowing agents.
Blondifier
Illuminate blonde or highlighted hair – infused with Açai berry extract containing polyphenols and violet dyes.
E-Learning
What and how to use Metal Detox
Learn precisely when and how to integrate Metal Detox into all your technical salon services, from hair colouring and balayage to lightening services.
Learn More →
E-Learning
Care Essentials | L'Oréal Professionnel Paris | E-Learning
Elevate your salon care menu and retail business with this comprehensive guide to L'Oréal Professionnel haircare.
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E-Learning
Bobsession | George Curran | Cutting E-Learning
L'Oréal Professionnel Paris in collaboration with celebrity hair stylist @georgecurranhair launches BOBSESSION - your ultimate cutting guide for the trending best bob haircut of now!
Learn More →Frequently Asked Questions
Expert answers to common questions about L'Oréal Professionnel hair colour.
The Metal Detox range is designed to prevent 12 causes of damage* (such as heat, bleaching and colour treatments), leaving it intensely nourished, hydrated, and protected.
**Instrumental tests using the full Metal Detox routine (Pre-shampoo, Shampoo + mask + oil) Causes of damage include Bleaching, bleach + colour, perming, straightening, porosity, repeated combing, tension, friction, heat chlorine, UV, Humidity, entanglement.
For hair that needs deep structural repair rather than just surface conditioning, the Absolut Repair Molecular range by L'Oréal Professionnel is ideal. It restores elasticity and movement without weighing the hair down.
To protect colour-treated hair, use the Vitamino Color Spectrum range. Powered by Ferulic Acid and Citric Acid, it seals the cuticle, protects against UV and oxidation, and preserves vibrancy and tone for up to 100 days.*
*Instrumental test after 49 washes using the full Vitamino Color Spectrum routine.
Use the pre-treatment spray before any colour or lightening service to neutralise metals inside the fibre for 100% reliable colour results*. Follow with the metal detox shampoo and mask post-service to prevent 12 different causes of damage.**
*Prosumer test with Metal Detox pre-treatment + shampoo + mask, 15 stylists, 78 consumers.
**Instrumental tests using the full Metal Detox routine (Pre-shampoo, Shampoo + mask + oil) Causes of damage include Bleaching, bleach + colour, perming, straightening, porosity, repeated combing, tension, friction, heat chlorine, UV, Humidity, entanglement.
Use the complete Keratin Alpha Sleek routine including the Smooth Transformer and heat activation to reprogram the hair fibre at the keratin alpha level, control frizz, and deliver a long-lasting, smooth finish without heavy buildup.
Scalp Advanced is a dermatological range designed to target common scalp imbalances. Use the Dermo-Purifier shampoos for oily or dandruff-prone scalps at the backbar to rebalance and refresh the root area during consultations.
Use the Curl Expression routine. Formulated with Glycerin, Urea H, and Hibiscus seed, it provides hydration, definition, and frizz control without causing crunchiness or heavy product buildup.
Pro Longer from Serie Expert is the perfect range for your clients who love having long hair but find the ends are damaged, breaking or thinning. The range is infused with patented technology: Filler A100 and Amino Acids. Hair is plumped and filled from within and protected from the outside.
Recommend the Serioxyl range, powered by Stemoxydine and Resveratrol. It is designed to target thinning hair, awaken dormant follicles, and visibly increase hair density over time for fuller-looking hair.
Disclaimers
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¹
Instrumental tests using the full Metal Detox routine (shampoo + mask + oil). Causes of damage include: Bleaching, Colour, Perming, Straightening, Friction, Heat, Chlorine, Copper in water, UV Exposure, Humidity, Seawater, Porosity.
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²
High repetition, instrumental brushing test after Metal Detox pre-shampoo treatment + shampoo + mask.
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³
Consumer test on 68 participants, 1 application/week for 4 weeks. Based on a 15-day break observation.
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⁴
Instrumental tests with routine 4 times of Shampoo + Smooth Transformer + Leave-on.
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⁵
Instrumental test after 49 washes using the full Vitamino Color Spectrum routine.
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⁶
Instrumental test after 15 applications of shampoo + rinse-off serum + leave-in mask.
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⁷
Consumer test after 2 weeks' use of shampoo + rinse-off serum + leave-in mask.
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⁸
Consumer test: anti buildup shampoo + intensive moisturizer rich mask + long lasting intensive moisturizer cream + cream in mousse + drying accelerator spray.
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⁹
Instrumental test, Serioxyl shampoo + conditioner.
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¹⁰
Instrumental test, shampoo + conditioner.
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¹¹
Instrumental test.