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L'Oréal Professionnel Logo
Since our invention of hair colour more than 110 years ago, L’Oréal Professionnel has supported professional talent—from the passionate hairdresser and expert hair colourist to the modern salon team—through our obsession with innovation, tech, and safety for stylists and women. Our brand’s story is constantly fuelled by in-depth and disruptive innovations, developed out of our passion for science and our technical, technological, and tech-augmented expertise. Today, we push the boundaries with patented molecules, advanced research, elevated tools, and new-to-the-world solutions at the disposal of every hair stylist.
Collections
Services

French Blending

Discover our 3 services for multidimensional colour and graceful grow out. Don't cover greys, blend them.

Services_fb

Hyaluronic Glossing

Discover the new breakthrough way to gloss, tone & refresh with our 3 services powered by Dia light.

iNOA

iNOA

Luxurious, no ammonia permanent hair colour, powered by 60% oil for optimal scalp comfort.

Majirel

Majirel

Iconic permanent hair color for ultimate colour performance and coverage.

Dia light

Dia light

Hyaluronic acidic demi permanent colour, to tone, refresh and gloss.

Dia color

Dia color

Alkaline tone on tone cream colour without ammonia. Hybrid formula with no compromise on performance.

Blond Studio

Blond Studio

Create Blonde looks with precision and care.

Oxydants

Oxydants

Lightening range for multi-techniques with Bonder Inside and precision care.


Redken Logo
Redken was created in 1960 by actress Paula Kent, who believed in the power of science. From iconic formulas to hands-on education, our mission is to provide every hair stylist, hairdresser, and hair colourist with the tools they need to level up their salon business, looks, and careers. Science is at the core of every single move we make, balanced by the support of our insanely talented Redken Artists. Our message is simple: Powered by Science. Prescribed by Pros.
Collections
Shades EQ Bonder Inside

Shades EQ Bonder Inside

All-in-one acidic demi-permanent toner and bonder to tone and protect sensitized hair in one step.

Shades ALK

Shades ALK

Liquid-Cream Alkaline Demi providing up to 75% grey coverage and up to 8 weeks of vibrancy.

Color Gel 10

Color Gel 10

Permanent liquid color delivering 100% gray coverage and mirror-like shine with a fast 10-minute processing time.

Color Gels Oils

Color Gels Oils

Ammonia-free, silicone-free, and fragrance-free liquid permanent color that provides up to 100% gray coverage.

Flash Lift

Flash Lift

High-performance lightener for fast, precise lifting and stunning blonde transformations.

Blond IQ

Blond IQ

Calibrated anti-brass lighteners. Achieve the smartest balance of advanced neutralization and powerful clean lift.

Frequently Asked Questions

Expert answers to common questions about professional hair colour portfolios.

L'Oréal Professionnel

Permanent hair colour penetrates the hair shaft for long-lasting results and 100% grey coverage.
Demi-permanent colour is gentler, typically ammonia-free, and fades gradually, making it ideal for blending greys, toning, or adding high shine.

For L'Oréal Professionnel, the standard recommendations are:
L'Oréal Professionnel Oxydant (Majirel):
12.5vol (%): For up to 1 level of lift and colour deposit on previously coloured hair.
20 Vol (6%): For standard grey coverage and up to 2 levels of lift and colouring on the same level.
30 Vol (9%): For up to 3 levels of lift.
iNOA Oil Developer:
10 Vol (3%): For colour deposit on previously coloured hair.
20 Vol (6%): For standard grey coverage, up to 2 levels of lift and Colouring on the same level.
30 Vol (9%): For up to 3 levels of lift.
Diactivateur (Dia Light/Dia color):
6 Vol (1.8%): For soft colour deposit or sensitised hair.
9 Vol (2.7%): For standard colour deposit.
15 Vol (4.5%): Exclusively used with Dia color for up to 1 level of lift or reinforced grey blending.

Mixing ratios vary by technology. Here is the technical guide for our core portfolio:

  • Majirel (Permanent): 1 : 1.5 (e.g., 60ml colour + 90ml L'Oréal Professionnel OTT Cream Oxydant)
  • iNOA (Ammonia-free ODS): 1 : 1 (e.g., 60g colour + 60g iNOA Oil Developer)
  • Dia Light (Acidic Demi): 1 : 1.5 (e.g., 60ml colour + 90ml Diactivateur)
  • Dia Richesse (Alkaline Demi): 1 : 1.5 (e.g., 60ml colour + 90ml Diactivateur)

A hair gloss is a professional treatment designed to smooth the hair fibre, add intense shine, and condition for up to six weeks. To achieve this, you can use L'Oréal Professionnel Dia Light, which features an acidic technology that is ultra-gentle on the hair fibre.

Full Coverage: Aims for 100% bold, complete coverage of grey hairs.
French Blending™: Uses a professional products for a natural, multi-dimensional, and low-maintenance result.
Recommended products for both services: L'Oréal Professionnel iNOA or Majirel or Dia Color.

Yes! You can embrace your first grey hairs gracefully using subtle techniques like Balayage or demi-permanent glosses that require fewer root touch-ups. For a seamless, soft blend, we recommend using L'Oréal Professionnel Dia color or Dia light.

The "Pro Hyaluronic Gloss" Trend: With Hyaluronic Acid now in your gloss, instantly fight dryness and breakage, perfect for after any pre lightening services.
The “French Blending" Trend: Discover the new pro way to cover greys, by blending them. To unlock multidimensional colour and have a graceful grow-out.
The “No Bleach Highlights" Trend: Free to highlight, free from bleach, and obtain subtle dimension even on dark bases.
Recommended products to achieve these shades: L'Oréal Professionnel iNOA, Majirel, Dia light and Dia color.

For ultimate hair protection and colour reliability, we recommend the professional L'Oréal Professionnel Metal Detox protocol with every service. This treatment neutralises metal particles inside the hair fibre, preventing breakage and ensuring 100% reliable, true to tone colour results.

Ammonia Ranges (e.g., Majirel): Used in traditional formulas for deep, powerful pigment penetration and high performance. There are also technologies such as the Odour Trapping Technology (OTT) that do help reduce the smell to provide a more enjoyable experience.
Ammonia-Free Ranges (e.g., iNOA): Ideal for clients with sensitive scalps or those who prefer a completely odourless experience. This range utilizes high-performance Oil Delivery System (ODS) technology to deliver rich colour.

Redken

Permanent hair color (like Redken Color Gels Oils) penetrates the hair shaft for long-lasting results and up to 100% grey coverage.

Demi-permanent color (like Redken Shades EQ) is acidic, ammonia-free, and glosses the hair while fading gradually—making it ideal for blending greys, toning, and adding maximum condition and shine.

For standard permanent lines, use Redken Pro-Oxide Cream Developer:

  • 10 Vol (3%): For color deposit or 1 level of lift.
  • 20 Vol (6%): Standard for grey coverage and up to 2 levels of lift.
  • 30 Vol (9%) & 40 Vol (12%): For 3 to 4+ levels of lift.

Note: Redken Shades EQ Gloss requires its dedicated, low-volume Shades EQ Processing Solution (or Crystal Clear) to maintain its signature acidic pH balance.

While mixing ratios can vary by technology, Redken relies on an easy and precise portfolio balance:

  • Shades EQ Gloss (Acidic Demi): 1 : 1 ratio (e.g., 60ml Shades EQ Gloss + 60ml Shades EQ Processing Solution)
  • Color Gels Oils (Ammonia-free Liquid Permanent): 1 : 1 ratio (e.g., 60ml Color Gels Oils + 60ml Pro-Oxide Cream Developer)
  • Chromatics (Oil-in-Cream Prismatic Permanent): 1 : 1 ratio (e.g., 60ml Chromatics + 60ml Oil in Cream Developer)

Ammonia Ranges: Traditional permanent color uses ammonia to open the hair cuticle to achieve deep, high-power lift.

Ammonia-Free Ranges: For clients looking for premium comfort, scalp wellness, and a completely odorless experience, we offer Redken Color Gels Oils. This is a high-performance permanent liquid color powered by a deep-conditioning oil delivery system with 0% ammonia.