The ammonia within the formula is trapped by the technology allowing it to work within the colour but to not evaporate meaning reduced smell making it a more sensorial experience for hairdresser and client.

Majirel keeps its DNA of deep, rich colour from root to tip, together with up to 100% white hair coverage* that you have come to know and trust.
After 47 years we now have a modern taste of colour, and you may notice some subtle changes across some of the shades while maintaining the best from this iconic brand.
Our priority is that the upgrade still provides you with the reliability you would expect from Majirel, together with smoother mixing & easier application**, with up to 2x less ammonia odour**.
*Instrumental Test
**Instrumental Test Vs previous Majirel

• It maintains the same mixing ratio (1;1.5)
• It maintains offering up to 100% white hair coverage*
• It maintains offering even rich colour from root to tip
• Was a 50ml Tube, New Majirel will be a 60ml tube (+20% more product per tube, more profit potential)
• It now offers faster, smoother mixing & easier application**
• It now is a vegan formula***

*Instrumental Test
**Instrumental Test Vs previous Majirel
***No animal derived ingredients or by products

Yes, however it must be in equal amounts of old Majirel & New Majirel. It also must be mixed in a 1:1.5 ratio with the [OTT] Odour Trapping Technology Oxydant only.

Yes, with no change to mix ratios.