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L'Oréal Professionnel best sellers
iNOA - L'Oreal Professionnel
See all 91 shades
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L'Oreal Professionnel - Serie Expert
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Dia - L'Oreal Professionnel
See all 52 shades
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Dia - L'Oreal Professionnel
See all 39 shades
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Majirel - L'Oreal Professionnel
See all 73 shades
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L'Oreal Professionnel - Blond Studio
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L'Oreal Professionnel - Serie Expert
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L'Oreal Professionnel - Serie Expert
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L'Oréal Professionnel top services
L'Oréal Professionnel hair colour ranges
[iNOA]
Our luxurious in-salon colour experience.
Powered by oil. No ammonia.
[Dia Light]
Acidic gloss color in a gel-cream formula.
[Dia Color]
Demi-permanent
hair colour, providing high gloss shine.
[Majirel]
Permanent hair color. Highly concentrated in caring agents.
[Blond Studio]
Professional lightening toolbox
[Hair touch up]
Root tooch-up spray
L'Oréal Professionnel haircare ranges
[Absolut Repair Molecular]
Rebuilds hair's molecular structure
[Metal Detox]
All hair types
[Curl Expression]
Curly to frizzy hair
[Absolut Repair]
Dry, damaged hair
[Vitamino Color]
Colored hair
[Scalp Advanced]
Unbalanced scalp
[Inforcer]
Damaged, brittle hair
[Chroma Crème]
Neutralizing care
[Blondifier]
Blond hair
[Pro Longer]
Long hair
[Silver]
Grey, white hair
[Volumetry]
Fine, flat hair
[Liss unlimited]
Undisciplined hair
L'Oréal Professionnel styling ranges
[Steampod]
Professional steam styler
[Tecni.Art]
Styling
[Infinium]
Lacquers
[Homme]
Styling
Limited-Time Offers for you
L'Oréal Professionnel Categories
HAIR COLOUR
HAIRCARE
STYLING
STEAMPOD
WATER SAVER
About L'Oréal Professionnel
Our story
Since 1909, L'Oréal Professionnel Paris develop products and services by Pros, for Pros.
We are the professional pioneer from Paris, champion of superior and safe performance.
For all innovations and renovations, we carefully select the best materials to preserve the resources of the planet.
Discover L'Oréal Professionnel latest trends
TREND ALERT: COPPER CONTRAST
THE HOTTEST COLOUR TREND THIS SEASON: Get ready to elevate your client's look with iNOA!
Absolut Repair Molecular
[NEW] RINSE-OFF MASK
Rebuild your clients' hair with L'Oréal Professionnel's newest disruptive tech. With 2% peptides bonder and 5 amino acids, original strength*, elasticity and movement** are restored.
*Instrumental test on rinse-off serum.
**Consumer perception test after application of shampoo + rinse-off serum + leave-in mask, 64 participants.
Blond Studio Purple Lightening Balm Bonder Inside
Blond Studio Purple Lightening Balm Bonder Inside is a high-performance lightening balm.
Lifts up to 8 levels with fast take-off and soft neutralisation achieved through a purple dye complex, paired with 29% nutritive oil and bonder inside that respects the internal structure of the hair.
Dia Color
The end of dull hair is here.
Dive into Dia and give the gift of shiny hair.
Demi-permanent hair colour, providing high-gloss shine.
We want to celebrate YOU and your incredible work!
Enter the #AlwaysLorealPro_WIN competition by posting your most beautiful hair colour transformations for a chance to win 1 of 3 L’Oréal Professionnel Paris product bundles, be featured on the @lorealpro_eductaion_uki page, and be entered for a prize draw for a Guest Artist Education Course at our prestigious London Academy!
You MUST tag #AlwaysLorealPro_WIN and @lorealpro_education_uki for your entry to be counted‼️*
Metal Detox Pre Shampoo Treatment
Deep penetration with long-lasting efficacy. Up to 96% less breakage¹.
Hair is intensely moisturised. Up to 72hr nourishment, smoothness and softness².
Instantly plumped, hair is full-bodied & feels healthier.
¹Instrumental test, after use of Metal Detox pre-shampoo, shampoo, mask and oil.
²Instrumental test on Metal Detox Pre-Shampoo.
Water Saver
Our first showerhead, leveraging Gjosa’s patented* water fragmentation technology.
*Patent granted in France
Steampod Smoothing Treatment
SteamPod Professional Smoothing Treatment is a thermo-protective that protects hair from heat and extreme humidity conditions.
Become a L'Oréal Professionnel expert
My Hair [iD]
The professional hair colour consultation app for inspiration, virtual try-on experience and digital shadecharts at your fingertips.
