No Bleach*
French Highlights™

We're super excited to partner with L'Oréal Professionnel. No Bleach* French Highlights™ are going to be an absolute game changer for us in the salon because they're introducing us to a whole new world of clients. It's incredibly on trend. Today's clients, especially younger generations, are much more conscious about the condition, shine, quality, and tone of their hair. This gives us a new way to start those conversations and frame the results they're looking for.

It allows us to reframe the way we approach colour and the way we talk about colour with clients. Giving it a new name creates curiosity—clients immediately ask, "What's No Bleach* French Highlights™?" and that's our foot in the door. From there, we can talk about shine, quality, tone and low commitment. The great thing is that No Bleach* French Highlights™ goes beyond blonde—it's suitable for a much wider spectrum of colours.

As salon owners, we're always looking for ways to expand our colour portfolio, re-engage existing colour clients and encourage colour-shy clients to take that first step. Many clients associate the word 'bleach' with damage, dryness and dullness. While we know that's not the reality, it can still be difficult to overcome that perception. No Bleach* French Highlights™ gives us another way into that conversation. It's a new talking point, a new service, and something that's going to bring people into the salon.

No Bleach* French Highlights™ has become a dedicated service within our colour menu. We've also hosted client evenings to introduce it, particularly for guests who haven't coloured their hair before. Giving its own place on our online booking menu has been really important. Clients notice it straight away, ask what it is and start the conversation themselves. It's also given our team a fresh story to share on social media through real client transformations.