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Power Of A Color, Care Of a Gloss.​


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Shades ALK is a liquid-cream alkaline demi-permanent that offers up to 75% coverage, up to 8 weeks of vibrancy, and visibly healthier hair in just 1 use. With 46% less ingredients** and 49 intermixable shades, your demi-permanent toolkit is now complete.​


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*Formula simplified & optimized for targeted performance. No Ethanol​


**vs. our traditional permanent cream color​

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The Perfect Addition to the Shades Family.​


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With its high-performance dyes penetrating the cuticle for up to 1 level of lift and the ability to instantly replenish hair, Shades ALK offers maximized full-bodied color payoff for true-to-tone results and 2.3x luminous, glossy shine.*​

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*vs. uncolored, unwashed hair

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Achieve precision application with Shades ALK liquid-cream formula.​


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Master every application with bowl & brush or an applicator

bottle with a 1:1.5 ratio for easy mixing & spreadability. With

Shades ALK’s liquid-cream consistency, you’re able to

maximize evenness and saturation when applying to any hair

type or texture.​



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No dedicated developer.​


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Shades ALK has been formulated to provide optinal results

and up to 75% gray coverage when mixed with 10 volume Pro-

Oxide Cream developer. ​




Mix on a 1:1.5 ratio for 20 minutes for the best results.



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SHOP REDKEN COLOR

DISCOVER ALL 49 NEW SHADES AND OUR RECOMMENDED DEVELOPER