WHAT IT IS:

Dia color is an alkaline demi-permanent gloss colour with no ammonia*. The portfolio includes 100% true-to-tone natural reflects. Up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. The end of dull hair is here. 

WHAT IT DOES:

• Provides up to 70% grey coverage

• Enhances hair with 3x more shine***

• Lifts up to 1 level with alkaline technology, with no ammonia*

• Adds reflect and dimension for all hair types and textures

• Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones. 

DEVELOPER PRO TIPS:

You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend:

• 6-vol. Dia Activateur Developer for soft tone on tone colour deposit

• 9-vol. Dia Activateur Developer for standard tone on tone colour and maintenance

• 15-vol. Dia Activateur Developer for strong colour deposit and optimal grey blending. For up to 1 level of lift.

SERVICE OPPORTUNITIES:

• First reflect and shine for clients new to colour

• Refresh hair colour for clients looking for low maintenance colour

• Grey coverage up to 70%

• Add shine to naturally dull hair
 

*No ammonia, for a pleasant smell

**Individual shades vary - Maximum ingredient naturality is 92%, minimum is 84%

***Instrumental test vs. previous formula 

 

PREPARATION

Use exclusively with the recommended Diactivateurs 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum. Do not use with hydrogen peroxide greater than 15 vol. (5.7%). Use only the proportions indicated. When a bottle is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing. For each application, mix the Dia color cream and the developer (mix 1+1.5). Mix with a whisk or a bottle until a homogeneous texture is obtained.

 

APPLICATION

Wear appropriate single-use gloves. Do not use metallic objects (clips, combs...). 1st application: on dry, unwashed hair, apply with a bowl & brush or a bottle on the roots, lengths and tips. Development time: 20 minutes. Subsequent applications: apply the mixture only to the roots and leave on for 15 minutes. Then apply to the lengths and ends and leave for 5 minutes. In some cases, refreshing with a simple emulsion is sufficient.

 

EMULSION AND RINSING

After the development time, emulsify carefully for a few minutes. Rinse well until the water is clear. Finish with Metal Detox shampoo. 

 

SAFETY INSTRUCTIONS

Follow the instructions. Wear suitable gloves, preferably single use. Do not use on irritated scalp or if you or your client have previously reacted to this type of product. The reducer contains thioglycolic acid salts and ammonia. Avoid contact with the eyes. In case of contact with eyes, rinse immediately and thoroughly with water and consult a doctor. Keep out of reach of children. Choose the reducer appropriate for your client's hair type. Do not use on hair colored with henna or metallic salts. This product is not recommended for use on bleached hair. Avoid letting the liquid drip onto the scalp or skin. Rinse thoroughly and abundantly. FOR PROFESSIONAL USE ONLY. NOT FOR RESALE TO THE PUBLIC.

 

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AQUA / WATER / EAU • CETEARYL ALCOHOL • ETHANOLAMINE • GLYCERIN • PROPANEDIOL • BUTYROSPERMUM PARKII BUTTER / SHEA BUTTER • OLEIC ACID • OLEYL ALCOHOL • COCO-GLUCOSIDE • PARFUM / FRAGRANCE • SODIUM METABISULFITE • ASCORBIC ACID • TETRASODIUM GLUTAMATE DIACETATE • XANTHAN GUM • TOLUENE-2,5-DIAMINE • m-AMINOPHENOL • HYDROXYETHYL-3,4-METHYLENEDIOXYANILINE HCL • HYDROXYBENZOMORPHOLINE • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • 2,4-DIAMINOPHENOXYETHANOL HCL • SODIUM HYALURONATE • THIOGLYCERIN