Our luxurious Ammonia-free hair colour experience powered by Oil. It's unique patented Oil Delivery System technology gives high impact colour, up to +48% shinier results* and optimal scalp comfort for healthier looking hair. iNOA is ammonia-free making it pleasant to use whilst providing up to 100% white hair coverage. It's NEW formula is more fluid and managable. It is faster and easier to apply, easier to mix, rinse and extend to the lengths** for better application.

*vs. before colouration.
**vs previous iNOA.

 

Check out our ACCESS Training to upskill on iNOA

iNOA: Express White Coverage Rules

iNOA: How to do a Virgin Application

iNOA: White Coverage Scenario

iNOA: What and How to use

 

Here are additional trainings you might be interested in

Permanent Colour Essentials

Welcome to L'Oreal Professionnel Paris

1. PREPARATION
Wear suitable disposable gloves.
Use exclusively with the recommended iNOA oxidants 10, 20 and 30 volume (9%) maximum/ Do not use with hydrogen peroxide greater than 30 volume(9%).
Use only the indicated proportions.
Do not use metallic tools(clips, comb,...)
When a shaker is used, open immediately after mixing to avoid the shaker bursting and the product overflowing.
Use only with iNOA oxidant. For each application, mix the same amount of iNOA colour and oxidant(mix1+1).
Mix together with a whisk until a homogenous texture is obtained.

2. APPLICATION
Apply to root area and, if necessary, the lengths and ends.
Development time: 35min.
Please do not add water and development time starts at the end of the root’s application.
Note: When a white hair mixture is applied to the roots, take through with the reflects shade only.

3. EMULSION AND RINSING
After the development time, emulsify very gently for a few moments.
Rinse hair well after the development time.
Finish with the specific shampoo: iNOA Post or Metal Detox.

 

SAFETY INSTRUCTIONS

Follow the instructions. Wear suitable gloves, preferably single use. Do not use on irritated scalp or if you or your client have previously reacted to this type of product. The reducer contains thioglycolic acid salts and ammonia. Avoid contact with the eyes. In case of contact with eyes, rinse immediately and thoroughly with water and consult a doctor. Keep out of reach of children. Choose the reducer appropriate for your client's hair type. Do not use on hair colored with henna or metallic salts. This product is not recommended for use on bleached hair. Avoid letting the liquid drip onto the scalp or skin. Rinse thoroughly and abundantly. FOR PROFESSIONAL USE ONLY. NOT FOR RESALE TO THE PUBLIC.

 

Ask for more information about this product

PARAFFINUM LIQUIDUM / MINERAL OIL / HUILE MINERALE ● AQUA / WATER / EAU ● ETHANOLAMINE ● COCO-GLUCOSIDE ● SODIUM LAURYL SULFATE ● PEG-40 HYDROGENATED CASTOR OIL ● HYDROXYPROPYL GUAR ● SODIUM METABISULFITE ● EDTA ● HYDROXYBENZOMORPHOLINE ● TOLUENE-2,5-DIAMINE ● ASCORBIC ACID ● N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE ● m-AMINOPHENOL ● 2-AMINO-3-HYDROXYPYRIDINE ● 2,4-DIAMINOPHENOXYETHANOL HCL ● THIOGLYCERIN ●

The Hair & Beauty Spot

5

1.68833888E12 03/07/2023

Excellent

Have used Inoa since it was first launched. Love hat colour is oil based and doesn’t stain hairline. Color is never flat and allows multi tubes to shimmer through Condition is excellent and hair feels amazing
Received an incentive for this review

Jay Hanlin

4

1.669302051E12 24/11/2022

Shiney :)

I like the shine and there are some unique shades in the brand. I generally use Majirel instead as i prefer the consistency and coverage.
Received an incentive for this review

Anonymous

5

1.664814659E12 03/10/2022

Excellent product

Gives great shine, comfortable on scalp experience for clients and the bonus is no sme!
Received an incentive for this review

Stephen

4

1.664813758E12 03/10/2022

Delicate soft result

I love the soft natural finish, the intense shine and the beautiful colour palette
Received an incentive for this review

Anonymous

5

1.664806655E12 03/10/2022

My thoughts on Inoa

Great colour for soft looking coverage and scalp comfort. Easy to mix and dependable results.
Received an incentive for this review

ANTI.dote

5

1.664803047E12 03/10/2022

INOA is the best!

We only use INOA in salon as our permanent range, the shine, healthiness and tonal results are unparalleled.
Received an incentive for this review

Victoria

4

1.665042043E12 06/10/2022

Inoa

Nice product but not easy to wash off…. Lovely translucent coverage
Received an incentive for this review

Reply from Customer Care 06/10/2022

Dear Victoria, With the Inoa relaunch in January the consistency is changing slightly so it will be easier and faster to mix, rinse and apply.

Haven

5

1.664799421E12 03/10/2022

Easy to work with. Best

Shining, reflectiones , easy, clients love it, no small
Received an incentive for this review

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